Weilai ES6 once again defends pure electric SUV sales champion

The Data Resource Center of Automotive Industry Corporation announced today the domestic auto market insurance data for December 2019. According to the data, in December 2019, the total number of Weilai brands reached 3,184 vehicles, surpassing the 3,000 marks, and exhibiting a trend of an uptrend for five consecutive months in the continuously falling auto market.

Among them, the brand’s smart electric all-around SUV ES6 in December reached 2,547 units, steadily climbing the threshold of 2,500, and once again defended the pure electric SUV market sales champion with a unit price of more than 350,000 yuan. As the only refined electric SUV on the list, the ES6 has entered the top ten luxury SUV segment for the fifth consecutive month. Despite external deliveries starting in late June, the ES6 reached a premium of 11,490 vehicles in 2019, ranking 12th among luxury mid-size SUVs. With the continued expansion of Weilai’s sales network, Techno‚Äôs Club believes that the top ten sales of the same level in 2020 are only the starting point of ES6.

The cumulative number of ES8 insurance in 2019 reached 9,259 vehicles, especially after the decline of the new energy subsidy in July, it has maintained a steady increase for five consecutive months, and it rose 36.1% month-on-month in December. ES8 ended sixth in the luxury SUV segment with optional three-row seats in 2019. As the new ES8 with comprehensive product enhancements was officially delivered in April, it is reasonable to believe that ES8 will achieve better performance in 2020. Grades.

Affected by the macroeconomic environment, the passenger car market, and the new energy vehicle market in 2019 continued to decline in December. Among them, the sales of passenger cars in the narrow sense fell by 4.87% year-on-year in December, and the cumulative annual sales volume fell by 3.84% year-on-year Passenger car sales in December fell 67.2% year-on-year and fell 2.08% for the year. It is worth noting that luxury car sales were strong in December, with luxury SUV and sedan categories up 26.53% and 4.73% year-on-year, respectively. The cold winter in the automobile market is continuing, and high-quality products are more favored in this context.

Mercedes-Benz EQC and Audi e-Tron sold 73 and 44 vehicles, respectively, in December. This result is difficult to match with the publicity campaign and brand’s own sales network when the two vehicles were launched, indicating that even traditional luxury brands that only launch oil-to-electricity products Difficult to obtain market recognition: The price that matches the product power, and the intelligent experience based on electrification are essential considerations for high-end users when purchasing electric vehicles.

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